The benefits of a virtual event platform

Virtual events have become increasingly popular in recent years, and especially so in 2020 with the COVID-19 pandemic causing a shift towards remote work and online events. As a result, virtual events platforms have become essential tools for event planners and organizations looking to host successful and engaging virtual events. In this blog post, we'll explore what a virtual events platform is, its benefits, and what to look for in one.

What is a virtual event platform?

A virtual events platform is a software tool that enables event organizers to plan, host, and manage virtual and often even hybrid events. These platforms can vary in features and capabilities, but they typically include tools for creating and managing event registration, providing access to virtual event spaces, facilitating live and on-demand presentations, networking opportunities, poll and chat features and more. Virtual events platforms can be used for a variety of events, including conferences, trade shows, webinars, team events and meetings.

What are the benefits of using a virtual event platform?

1. Accessibility: Virtual events platforms enable attendees to participate from anywhere in the world, eliminating travel and accommodation costs and making events more accessible to a broader audience.

2. Flexibility: Virtual events can be held at any time, and platforms can be used to facilitate both live and on-demand sessions, giving attendees more flexibility in how they engage with the event. But also giving organisers more flexibility with setting up the event - even on short-notice.

3. Engagement: Virtual events platforms can provide a range of interactive tools, including live chat, Q&A sessions, polls, and breakout rooms, which can increase engagement and create a more immersive event experience. Platforms like Veertly and Yoonity even allow the integration of virtual 3D worlds.

4. Data and analytics: Virtual events platforms can provide event organizers with valuable data and insights into attendee behavior, engagement, and preferences, which can be used to better understand your audience and improve future events.

5. Costs: Virtual events can save you and your organization a lot of money. Virtual event platforms are mostly cheaper than physical venues, plus you often need less resources to plan and manage the event itself.
   
   

What should you look for in a virtual events platform?

When selecting a virtual events platform, there are several factors to consider. Here are some of the most important:

1. Features: Look for a platform that offers the features you need to host your event successfully. This may include registration management, live and on-demand sessions, interactive tools, networking opportunities, and more.

2. User experience: The platform should be easy to use for both event organizers and attendees, with an intuitive interface and clear navigation.

3. Customization: Look for a platform that allows for customization to match your brand and event goals.

4. Security: Ensure that the platform has robust security features to protect attendee data and prevent unauthorized access.

5. Support: Look for a platform that offers reliable customer support to help you troubleshoot issues and ensure a smooth event experience.

In conclusion, virtual events platforms have become essential tools for event organizers looking to host successful and engaging virtual events. By selecting a platform with the right features, user experience, customization options, security, and support, you can ensure a successful and memorable virtual event for all attendees.

Photo by Jud Mackrill on Unsplas