Webinar software tools provide an excellent opportunity to share knowledge, make new customer contacts and strengthen your brand. However, the success of a webinar doesn't end with the completion of the online event. By engaging your webinar attendees in an engaged community, you can build lasting relationships and increase the long-term value of your organization.
The world of communication has fundamentally changed with the rapid expansion of new social media such as TikTok and Discord. One of the most notable developments of this era is the emergence of online communities.
An online community is a group of people who network over the Internet and share common interests, goals, or activities. These groups can come together on a variety of platforms, such as forums, social media, blogs, or specialized websites. Members of an online community interact with each other by sharing information, resources, ideas, and experiences. They can also participate in discussions, ask questions, and provide answers to share knowledge and support.
In this section, we present effective steps to successfully integrate your event's attendees into a vibrant and engaged community on a virtual event platform.
To encourage attendees to become part of your community, it's important to provide them with value during your online event like a live webinar. This includes not only providing useful information, but also creating an interactive environment and welcoming culture. Encourage communication between attendees by including chats, polls and Q&A sessions. This will make attendees feel more involved and more likely to stay engaged after the event.
To get live webinar attendees to join your community, you should offer them exclusive content and benefits. This could include access to additional resources, such as e-books, checklists, an exclusive newsletter, or recorded webinars. These incentives make it attractive to become part of your community and can help keep your participants active.
Some online event apps like Veertly, dedicated online community platforms, or a group (e.g. on LinkedIn, Facebook, or a dedicated website) are great places to nurture your community and encourage sharing among members. Invite webinar attendees to join your group and ensure from the start that everyone feels comfortable actively participating in the conversations to maintain engagement.
Regular and authentic communication is critical to keeping your community members interested and engaged. Send updates about upcoming events, share interesting articles or studies, and ask for feedback on your webinars. Be sure to also respond to comments and questions from your community members to build a real connection with them. Very importantly, offer your help to members in the community and create an atmosphere of mutual support.
Regular online events and activities can help keep your community engaged and build member loyalty. We have plenty of other ideas for hosting successful events. Schedule regular webinars or online workshops on relevant topics and invite your community to attend. You can also organize networking events, virtual coffee meetings, or thematic conferences and discussion groups to promote exchanges between members and build a stronger connection within the community. Good examples for putting this into practice successfully are the playstation community events and the Fortnite community events, but many other brands and topical communities are doing it as well!
An online community can be a valuable tool for bringing like-minded people together on ONline platforms or even in the physical, sharing information and building relationships. But if you want to effectively monetize your online community, there are several strategies that can help you generate revenue while maintaining value for your members.
In this article, we discussed strategies to integrate webinar attendees into an engaged community and promote long-term retention. The role of an online community was also addressed, focusing on its importance for sharing knowledge, making new contacts, and strengthening your brand. Finally, we looked at monetization strategies that can help you maximize the value of your online community and generate additional revenue for your business or organization.
In summary, the key to success in these areas is the combination of the right technical solutions, an engaged community, and a clear strategy for monetization. By carefully selecting webinar software, integrating attendees into your community, and implementing effective monetization strategies, you can build lasting relationships, strengthen your brand, and increase the long-term value of your online events.
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